LatAm & Caribbean, Mercosur, Videos

Video: Cachaça and the EU Mercosur trade agreement


Ever wondered what your Saturday night drink cocktails had to do with ongoing EU free trade negotiations with the South American bloc Mercosur ?


Well, Carlos Lima, Executive Director of IBRAC, Brazil’s association of Cachaça producers, the sugar cane spirit used for drinks like Caipirinhia, explains it all.


Long story short: at EU customs, and in bottle labels, Caçhaca producers don’t like to be treated like rum producers.


Trade topics: geographical indications, and customs and tariffs.

One Comment

  1. Alan Kutassy

    Long story short, it is not about like or do not like to be called one thing instead another. The process of production is different. But if we weight equally champagne doesnt want to be called sparkling wine, or bourbon whisky, prefers not to be called scotch as they are different. It is about consumer right to be correctly informed about what they intake in their body. If it is a country, a region or the raw material used, or procedure, the consumers in an open and intense international trade around the globe have the right to know what they are consuming. Now if discussion are about tariffs, competition, or other reasons which blocks this recognition, WTO must intervene and arguably other intelectual protected rights must be also be placed in check. The Brazilian government passed a law and it is inforcing among destilleries in Brazil to standardize and control cachaça production, to avoid, as mentioned, confusion with other destilled drinks made from sugar cane raw material, and regulate strictly the market to offer security, trustworthy information for intermediaries and end consumers and customs authorities for all international trade partners of Brazil.
    Cachaça has a history.
    Rhum was produced in Barbados and gained notority by West/East Indian companies under Dutch/Frech/English trade in their colonies and home market, but unfortunately the Portugal colony did not get notority for its spirit drink consumed longer than Rhum. (Some researches even mention lack of registers, as the Dutch avoided mentioning, not surprise, sine shame were at Colonial time they were expulsed twice by the Portuguese settlors and locals, and they took their destillery tools to Caribbean, but as the land for sugar cane was smaller then in Brazil, they were cooking the sugar cane and mixing other things into it for volume).
    In Brazil as land is abundant, soil fertile, weather condition perfect, sugar cane juice is used freshly for fermentation without by products of intermediary procedures.
    Yes, cachaça is not the same as Rhum.
    It has a particular grade of alcohol different from Rhum and addition of 6g sugar per liters maximum. Not difficult to understand, not difficult to accept, apart ftom those whom it is a threat and unfair market rules.

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